Cologne Business School
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Majors at Cologne Business School
Notes available for the following studies at Cologne Business School
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Corporate Development & Business Transformation 1
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International Business 3
Latest content Cologne Business School
This term paper analyses how Microsoft ADC aligns corporate development with hybrid work practices to sustain organizational transformation.
- Essay
- • 11 pages's •
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Cologne Business School•N/A
This term paper analyzes DHL’s branding using the identity-based branding approach. It covers service branding theory, brand identity, stakeholder perceptions, identity-image gaps, and recommendations for brand management.
- Essay
- • 11 pages's •
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Cologne Business School•Service & Brand Management
This exposé examines how Africa’s mobile money innovation has influenced global financial inclusion and digital finance regulation. It includes the research question, theoretical framework, methodology, variables, case selection, and expected results.
- Package deal
- Essay
- • 5 pages's •
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Cologne Business School•Empirical Methods
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International Business• Bysamuelkimitik
This document provides a detailed analysis of DHL’s branding strategy using the identity-based branding framework. It discusses brand identity, corporate strategy, and marketing positioning. The essay was written for an International Business course at CBS International Business School and includes structured analysis and academic references useful for students studying branding and marketing.
- Package deal
- Essay
- • 11 pages's •
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Cologne Business School•Corporate Development & Social Responsibility
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International Business• Bysamuelkimitik