Universiteit Antwerpen (UA)

± summary patents and innovation (based on the slides, with a few additional insights)

Dutch: This comprehensive and detailed summary for the course Introduction To Financial Markets is an indispensable resource for any student who strives for excellence. The summary is the result of very good and consistent notes taken during the lessons, and its structure reflects a deep understanding of the subject matter. What sets this summary apart is the ability to explain difficult concepts such as short- and call options very thoroughly and illustrate them with clear examples, making...

This document explores how and why consumers make purchasing decisions. It describes the psychological processes, fallacies, motivation, and social influences that determine buying behavior, and explains the purchasing process from need to loyalty. It also shows how companies use these insights to develop effective marketing and brand communication.

All subject matter from weeks 4 to 7 in a complete summary. Includes theory, vocabulary, and grammar with clear examples. Good luck!

Summary of theory construction, written in English from the slides and attendance in the lessons. Including the exercises based on your own chosen topic. Course taught in the 3rd bachelor of sociology at UAntwerpen

This document contains a complete and clearly structured summary of Chapter 2 about the marketing environment. It covers all influences and actors that influence marketing policy, including the internal, performance and external environment. In addition, the DESTEP factors, technological and environmental trends, political and legal influences, industry analysis and competition analysis are extensively explained. This summary provides a complete overview of all core concepts and is ideal for ex...

This document provides a structured summary of Chapter 1 on marketing principles and practice, covering foundational concepts such as the definition of marketing, market orientation, customer value, the marketing mix, and relationship marketing. It explains key distinctions like customers vs. consumers, sales vs. marketing, and acquisition vs. retention. The summary also includes insights on customer centricity, service-dominant logic, co-creation, CRM, and the broader societal impact of market...

Extra class Herwig Leirs - summary (LAS - Rodents)

This is a summary for LAS - rodents

This document contains the complete subject matter for Tom Vandecasteele's second part of the Academic and Legal English course for the 2025—2026 academic year. The document is ideal for preparing for the interim test and provides an overview of key terms, historical context and legal terminology. Using the added links, you can study the vocabulary lists using flashcards.