Marketing Management

Universiteit Antwerpen (UA)

Here are the best resources to pass Marketing Management. Find Marketing Management study guides, notes, assignments, and much more.

David Jobber, Fiona Ellis-Chadwick

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Summary

comprehensive summary of the Marketing Management course
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160

March 2026

2025/2026
Clear summary of the Marketing Management lessons. The document discusses, among other things, the marketing concept, customer value, customer satisfaction and marketing strategies. The marketing environment is also explained with PESTLE analysis and the role of market-oriented thinking within organizations. I myself got a 17 on my exam with this.
isalinevantornhaut
$15.65 More Info

Summary

Samenvatting Principles and Practice of Marketing (10e editie)
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March 2026

2025/2026
Comprehensive summary of the book Principles and Practice of Marketing. The document covers marketing planning, marketing audits, SWOT analysis, and strategic marketing decisions. In addition, important concepts such as target markets, competitive advantage and marketing objectives are explained. Ideal for marketing or business students who want a clear overview of marketing strategy and planning.
isalinevantornhaut
$14.58 More Info

Summary

Summary Marketing Management classes
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5.0

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121

February 2022

2021/2022
The course material of the classes: CH1-3, 6-9, 12-20, 22 and guest lectures Alpro and Thorsten Strauss. I scored a 14/20 with only this document. Attending classes is not necessary.
UniversiteitAntwerpenMPC
$9.58 More Info

Summary

Marketing Management (2 delen chapter 1 - 22)
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332

October 2021

2020/2021
Full summary of lectures+handbook. Important parts marked with a circle symbol. What was not covered in the classes but was given a handbook symbol in the handbook. 18/20
kdgua
$14.37 More Info

Summary

Marketing Management: summary of lectures and handbook
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225

August 2021

2020/2021
This summary contains all lecture notes and content of the book “Principles and Practice of Marketing (9th edition)” (chapters 1-8, 10-16 and 18-20). Passed the exam with 17/20.
MPCUAntwerpen
$8.38 More Info