Marketing

Universiteit Antwerpen (UA)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

Paul Baines, Chris Fill

7 documents

Paul Baines, Sara Rosengren

7 documents

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Summary

Marketing samenvatting chapter 1-18 (16/20)
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172

June 2026

2025/2026
A complete summary of the slides and lesson notes for the Marketing course given by professor Eva Heeremans. Using my summary, I achieved a 16/20 in the first session in January 2026.
floorbilliau
$15.89 More Info

Summary

Summary of Marketing TEW/SEW/HI (B) (first year) 2025-2026
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49

June 2026

2025/2026
In this summary, I have summarized my lesson notes, PowerPoint slides and parts of the book. This gave me a 16/20 in the first session in January 2026. The exam was easy to solve after learning this summary.
alexanderbeersmans
$21.18 More Info

Summary

Marketing Principles & Practice Notes | UA | 2025/26
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98

June 2026

2025/2026
Study notes from the Marketing course at Universiteit Antwerpen's Master TEW program covering fundamental marketing concepts and frameworks. The document covers marketing definitions, customer value, market orientation, the marketing mix (4Ps and extended 7Ps), relationship marketing, and CRM principles, with practical applications across products, services, and experiences. These structured notes are ideal for mastering core marketing theory and preparing for exams in the business administra...
charlotterogival
$9.02 More Info

Summary

Marketing – University of Antwerp – Academic Year 2025–2026 – (19/20)
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139

February 2026

2025/2026
This document provides a concise but complete summary of the Marketing course for students TEW, HI, HIB (1st bachelor) and SEW (2nd bachelor). I got a 19/20 with this myself in the first session. The document also lists the parts that are emphasized in the lesson. It is based on Professor Eva Heeremans' lessons and course materials and bundles all slides with additional notes.
charlinelandtmeters
$11.73 More Info

Summary

Marketing Summary (requested for an exam)
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38

February 2026

2025/2026
A clear summary of marketing, including the most important things that are asked for in the exam. You don't need more than this to pass your marketing exam.
JansienLoos123
$4.11 More Info

Summary

Samenvatting Slides Marketing 2024-2025
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73

February 2026

2024/2025
This summary is based on the slides of the College of Marketing in 2024-2025 and 2025-2026.
JansienLoos123
$4.11 More Info

Summary

Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview
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5

February 2026

2025/2026
This document covers a comprehensive marketing analysis of the eyewear brand Ace & Tate, focusing on segmentation, targeting, and positioning (STP), perceptual mapping, customer journey mapping, Ansoff growth strategies, and a SWOT analysis. It applies key marketing theory to a real-life brand case, making it suitable as a working session summary or exam preparation material for marketing management courses.
dijckmansnorah
$7.02 More Info

Summary

Marketing Summary 25/26 (16/20)
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55

January 2026

2024/2025
Marketing Summary taught by Prof. Heeremans. Includes a summary of all slides/chapters. The summary is 55 pages, which made me finish my first session 16/20. All the information is detailed, along with a clear structure and objectives for each chapter. Questions about the price, DM.
UAMasterTEW
$11.18 More Info

Package deal

Samenvattingen Marketing H1-H7
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7

January 2026
Samenvattingen opleidingsonderdeel Marketing aan de Universiteit Antwerpen prof Eva Heeremans. Samenvatting van hoofdstuk 1 tot 7. Uitleg termen, begrippen en theorie. Collegenotities inbegrepen.
dijckmansnorah
$24.46 More Info