Universiteit Antwerpen (UA)

This is a complete summary based on the Art History lessons. Includes an addition to the end of terms and works by those artists you need to know before the exam. (That's why there are a lot of pages)

This document summarizes the "Data Science Ethics" (David Martens, year ) course, which focuses on making morally responsible choices within the field of data science. The core of the curriculum is the FAT framework (Fairness, Accountability, and Transparency), applied to every stage of the process, from data collection to model deployment. It delves into technical solutions for privacy protection, such as encryption, hashing, and differential privacy. Additionally, the summary discusses the soc...

This document offers a comprehensive summary of Chapter 7 on Marketing Research and Analytics, explaining key concepts such as market research versus marketing research, customer insights, and marketing analytics. It covers the full marketing research process, including qualitative and quantitative methods, sampling techniques, data analysis, neuromarketing, and ethical considerations like GDPR and international research issues. The material is ideal for exam preparation and building a solid und...

This document provides a structured summary of Chapter 6 on Marketing Strategy, focusing on strategic context, mission and vision, strategic marketing planning, and competitive advantage. It also covers key strategic analysis tools (SWOT, Porter’s Five Forces), growth strategies, competitive positioning, implementation, and marketing metrics. The content is well suited for exam preparation and understanding how marketing strategy is developed and executed

This document summarizes Chapter 5 on Services and Relationship Marketing, covering the unique characteristics of services, service processes, and key dimensions of services marketing. It also explains service quality measurement (SERVQUAL), service recovery, relationship marketing principles, loyalty and retention, and customer experience and engagement. The summary is suitable for exam preparation and understanding core concepts in services marketing

This document is a summary of the Digital organization course taught by prof Alexander Naessens (3rd year of UA bachelor). It consists of a combination of the pro's powerpoints and notes from the lessons. In addition to the summary, don't forget to check out the guest lectures and business case.

This document is a summary of the Financial Management course taught by prof Marc Deloof (3rd year of UA bachelor). It consists of a combination of the pro's powerpoints and notes from the lessons. In addition to the summary, you should certainly not forget to practice the exercises from the tutorial properly.

Full summary of all lectures. Made out of the slides and notes from te lectures.

Full summary of all lessons, made out of slides AND notes taken during the lessons

This summary brings together the entire subject matter of Heritage: Global and European Frames in a clear and structured way. Combines theory, treaties, policy frameworks and current EU strategies (UNESCO, Faro Convention, EU Culture Policy, A Culture Compass for Europe, European Green Deal, Cultural Heritage Green Paper, etc.) with clear explanations and key insights. The text has an exam-oriented structure: • each chapter contains the essential terms, definitions and areas of tension; ...