Marketing
Universiteit Antwerpen (UA)
Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.
Popular textbooks
Paul Baines, Chris Fill, Paolo Antonetti, Sara Rosengren
3 documents
Summary
Marketing Summary - UA
This document is a comprehensive summary of the Marketing course for TEW, HI and HIB students in the first year of their bachelor and SEW students in their second year of their bachelor. Semester 1 of the academic year. The content is based on professor Eva Heeremans' lessons and materials. It includes all information from the slides combined with your own notes (including guest lectures).
UA2006
Summary
Marketing Summary (2025) - University of Antwerp - TEW/HI ba1
PopularThis document is a comprehensive summary of the “Marketing” course from the first TEW/HI bachelor. The summary was prepared by Prof. Eva Heeremans during the 2025—2026 academic year. The summary includes all 18 chapters and provides a clear, structured overview of the entire subject matter. It is specifically designed for TEW (Applied Economic Sciences) and HI (Business Engineer) students at the University of Antwerp, and is intended as supporting study material for efficient exam preparat...
woutsoogen
Summary
Summary Marketing | University of Antwerp | 2026/27
NewThis summary covers Chapter 1 of the Marketing course at Universiteit Antwerpen, focusing on marketing principles and practice. Topics include the marketing concept, exchange and value creation, customer orientation, the marketing mix, and ethical considerations in promotion and marketing to children. Well-structured and ideal for exam preparation, with clear explanations of core concepts like perceived value, market orientation, and the distinction between selling and marketing.
brentvanderhoeven
Summary
Course Notes Marketing Principles | Universiteit Antwerpen | 2026/27
NewCourse notes for Marketing at Universiteit Antwerpen covering fundamental marketing principles and practice. Topics include the marketing concept, market orientation, customer vs. consumer roles, the marketing mix, and the distinction between sales and marketing approaches. Essential study material for understanding core marketing theory and preparing for exams in the Bachelor Toegepaste economische wetenschappen program.
studyyuaaa
Package deal
Marketing/ universiteit antwerpen/ TEW/HI/ BA 1/2025-2026
NewDeze samenvatting is gemaakt op basis van de les, de powerpoints en het boek. The summary is in english, sometimes you will find some dutch words or sentences to make it easier to comprehend.
margotmarien2007
Summary
H13-16 | Marketing | UA | 2026/27
NewStudy notes on Chapter 13-16 from the Marketing course at Universiteit Antwerpen, covering pricing strategy and customer value perception. Topics include price elasticity of demand, pricing approaches, reference prices, price anchoring, willingness to pay, and pricing cues (odd pricing, bundling, decoy effects). These notes are flagged as exam-relevant material from last year and include key concepts for understanding how pricing impacts revenue and customer behavior—essential for mastering th...
margotmarien2007
Summary
Chapter 9-12 | Marketing | UA | 2026/27
NewStudy notes covering Chapter 9-12 on International Market Development from the Marketing course at Universiteit Antwerpen (2026/27). Topics include drivers of internationalization, cultural and economic factors in foreign markets, Hofstede's cultural dimensions, international market selection criteria, and market entry methods (exporting, licensing, joint ventures, direct investment). Essential for understanding the frameworks and decision-making processes behind international marketing strat...
margotmarien2007
Summary
Marketing Chapter 5-8 | UA | 2025/26
NewStudy notes covering Chapter 5-8 on Services and Relationship Marketing from the Marketing course at Universiteit Antwerpen. The document covers the five unique characteristics of services (intangibility, perishability, variability, inseparability, lack of ownership), service processes, and key dimensions of services marketing including the service marketing triangle and the extended 4P's model. These notes break down complex concepts with practical examples (hairdressers, hotels, Netflix, su...
margotmarien2007
Summary
Lecture Notes Marketing | Chapter 1-4 | UA | 2025/26
NewLecture notes from the Marketing course at Universiteit Antwerpen covering Chapter 1-4: Marketing Principles and Practice. Topics include marketing definitions, customer vs. consumer distinction, market orientation, sales vs. marketing differences, customer satisfaction, and the marketing exchange concept. These notes are essential for exam preparation, featuring key definitions, practical examples (Zara, Netflix, Pairi Daiza), and structured breakdowns of core concepts tested in the 30 multiple...
margotmarien2007
Summary
H17-18| Marketing | UA | 2026/27
NewStudy notes covering Chapters 17-18 of the Marketing course at Universiteit Antwerpen, focusing on not-for-profit and social marketing. Content includes definitions and examples of not-for-profit organizations (charities, social enterprises, public sector, political parties), key differences between commercial and non-profit marketing, stakeholder management, and marketing ethics and sustainability. Essential resource for understanding how marketing principles apply beyond profit-driven contexts...
margotmarien2007
Summary
Lecture Notes Marketing TEW| All chapters | Universiteit Antwerpen | 2025/26
NewLecture notes from the Marketing course at Universiteit Antwerpen (2025/26), covering all chapters on Marketing Principles and Practice. Topics include the definition of marketing, B2B vs B2C markets, customer vs consumer roles, market orientation, the marketing mix (4 Ps and 7 Ps), and the concept of value exchange. These well-organized notes break down core marketing concepts with clear definitions and practical marketing implications, making them essential for understanding foundational cours...
emile1vanderlinden
Class notes
Marketing Notes Chapter 1-18 (2025/2026) - University of Antwerp
New[DUTCH] Lecture notes for the Marketing course at the University of Antwerp, spread over 18 chapters. You'll find a lot of information: some parts are essential, others you can skip. The download also includes a table of contents for easier navigation (look for the list icon). Most of the students who used my notes passed the exam. Good luck! [ENGLISH] Lecture notes for Marketing at University of Antwerp covering 18 chapters. You'll see lots of information: some are essential and other...
erikzhu
Summary
Marketing samenvatting chapter 1-18 (16/20)
NewA complete summary of the slides and lesson notes for the Marketing course given by professor Eva Heeremans. Using my summary, I achieved a 16/20 in the first session in January 2026.
floorbilliau
Summary
Summary of Marketing TEW/SEW/HI (B) (first year) 2025-2026
NewIn this summary, I have summarized my lesson notes, PowerPoint slides and parts of the book. This gave me a 16/20 in the first session in January 2026. The exam was easy to solve after learning this summary.
alexanderbeersmans
Summary
Marketing Principles & Practice Notes | UA | 2025/26
NewStudy notes from the Marketing course at Universiteit Antwerpen's Master TEW program covering fundamental marketing concepts and frameworks. The document covers marketing definitions, customer value, market orientation, the marketing mix (4Ps and extended 7Ps), relationship marketing, and CRM principles, with practical applications across products, services, and experiences. These structured notes are ideal for mastering core marketing theory and preparing for exams in the business administra...
charlotterogival
Summary
Marketing – University of Antwerp – Academic Year 2025–2026 – (19/20)
NewThis document provides a concise but complete summary of the Marketing course for students TEW, HI, HIB (1st bachelor) and SEW (2nd bachelor). I got a 19/20 with this myself in the first session. The document also lists the parts that are emphasized in the lesson. It is based on Professor Eva Heeremans' lessons and course materials and bundles all slides with additional notes.
CharLM
Summary
Marketing Summary (requested for an exam)
NewA clear summary of marketing, including the most important things that are asked for in the exam. You don't need more than this to pass your marketing exam.
JansienLoos123
Summary
schema Porter's Five Forces
NewA brief but clear overview of the Porter's model.
JansienLoos123
Summary
Samenvatting Slides Marketing 2024-2025
NewThis summary is based on the slides of the College of Marketing in 2024-2025 and 2025-2026.
JansienLoos123
Summary
Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview
NewThis document covers a comprehensive marketing analysis of the eyewear brand Ace & Tate, focusing on segmentation, targeting, and positioning (STP), perceptual mapping, customer journey mapping, Ansoff growth strategies, and a SWOT analysis. It applies key marketing theory to a real-life brand case, making it suitable as a working session summary or exam preparation material for marketing management courses.
dijckmansnorah
Summary
Marketing Summary 25/26 (16/20)
NewMarketing Summary taught by Prof. Heeremans. Includes a summary of all slides/chapters. The summary is 55 pages, which made me finish my first session 16/20. All the information is detailed, along with a clear structure and objectives for each chapter. Questions about the price, DM.
UAMasterTEW
Package deal
Samenvattingen Marketing H1-H7
NewSamenvattingen opleidingsonderdeel Marketing aan de Universiteit Antwerpen prof Eva Heeremans. Samenvatting van hoofdstuk 1 tot 7. Uitleg termen, begrippen en theorie. Collegenotities inbegrepen.
dijckmansnorah