Marketing Fundamentals

Thomas More Hogeschool (tmhs)

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Summary

Thomas More - Marketing Fundamentals Summary
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February 2023

2022/2023
Class: Marketing Lecturer: Govaerts Wim Phase: Year 1 – Semester 1 Content: Creating customer value & Engagement - Company and marketing strategy - Analysing the marketing environment - Managing marketing information to gain consumer insights - Consumer markets and buying behaviour - : Customer Value driven marketing strategy / Creating value for target customers - Products, services, and brands / Building customer value – Pricing - Marketing Channels Copyright warning: Reproduction a...
RaniaEG
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Package deal

Eerste jaar Bachelor bedrijfsmanagement: Business & Management Semester 1 & 2
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14

January 2023
Dit zijn samenvattingen voor de vakken van: SEM1: boekhouden, business fundamentals, excel, economie, financieel management, marketing, sales & woordenlijst prof com 1 SEM2: business fundamentals cases, Engels 2, inleiding recht, Starten met ondernemen & transporteconomie en modaliteiten.
femsv
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