Brand Management
Katholieke Universiteit Leuven (KU Leuven)
Here are the best resources to pass Brand Management. Find Brand Management study guides, notes, assignments, and much more.
![Brand Management Full Resume (KULeuven - Edeling) [D0R42a]](/docpics/11197377/6a26cc71f3115_11197377_121_171.jpeg)
Summary
Brand Management Full Resume (KULeuven - Edeling) [D0R42a]
NewComplete, exam-ready summary of the Brand Management course taught by Prof. A. Edeling at KU Leuven (academic year 2025–2026). Based on the full set of lectures and slides, structured to mirror the course and written in clear, study-friendly bullet form with definitions, examples, and frameworks highlighted.
juliehenrard
Summary
Samenvatting - Brand management - Alexander Edeling (B-KUL-D0R42A)
PopularSummary brand management taught by Alexander Edeling, including guest lectures. I achieved 16/20 by studying this summary.
janacaubergs1
Summary
Brand Management | KU Leuven | 2025/26
NewKU Leuven's Master in Communication Sciences program. The material covers brand definitions, trademark law, the Adidas vs. Nike case study, product-centered brand definitions, trademark registration requirements, and the concept of genericide (brand dilution). Essential reading for understanding foundational brand theory and practical trademark protection strategies—perfect for getting ahead in the course or consolidating exam preparation.
marthevandepaer
Summary
Brand Management | KUL |
New(WENT TO EVERY LIVE LESSON) This is a summary of the course Brand management given at the KUL, by Prof. Alexander Edeling, based on the slides of 2025/2026.
J0119
Summary
Brand Management Lecture Notes | KU Leuven | 2025/26
NewAll slides and lecture notes of the course Brand Management. Also included the abstracts from all the mandatory texts. You can also find the quizes in the notes, with the answers at the bottom of each page so you can take the quiz again. At the end, you find the mock exam with again the answers seperate so you can fill in the exam as a test.
indravandeweyer
Summary
Brand Management (Complete) 2024/2025
NewThis summary is completely written by me. I wrote down every word the Professor has said in the lessons so it is impossible to fail this exam if you know this summary.
jannemaiori
Summary
Brand Management Glossery
A compact summary of the main terms / concepts per chapter complemented by the main studies and their findings per chapter. Focused on key terms (not all terms!)
Guus12345
Class notes
Summary Brand Management
This document contains a summary of all lectures and papers (including guest lectures) from a semester-long master program course, at the end mock questions are included together with the answers and quiz questions that took place during class are included.
claralindelw
Summary
Samenvatting Brand Management D0R42a
Samenvatting Brand Management aan KULeuven, geschreven in 2022-2023, vak wordt gegeven door A. Edeling Vakcode : D0R42a
DL1000