Katholieke Universiteit Leuven (KU LEUVEN) • Master in de Communicatiewetenschappen

Lecture notes from the Psychology of Social Media course at KU Leuven (Master in Communication Sciences), covering Class 1 and foundational concepts. Topics include defining social media through communication frameworks, the Lasswell model, social media characteristics, social media influencers (SMIs), attainability versus celebrity status, and opinion leadership theory. Essential for understanding the interdisciplinary approach to social media research and the core conceptual definitions used t...

KU Leuven's Master in Communication Sciences program. The material covers brand definitions, trademark law, the Adidas vs. Nike case study, product-centered brand definitions, trademark registration requirements, and the concept of genericide (brand dilution). Essential reading for understanding foundational brand theory and practical trademark protection strategies—perfect for getting ahead in the course or consolidating exam preparation.

All slides and lecture notes of the course Brand Management. Also included the abstracts from all the mandatory texts. You can also find the quizes in the notes, with the answers at the bottom of each page so you can take the quiz again. At the end, you find the mock exam with again the answers seperate so you can fill in the exam as a test.

Slides, lecture notes and summaries of all texts.