Marketing strategy

Katholieke Universiteit Leuven (KU Leuven)

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Resume

Summary Marketing Strategy | KU Leuven | 2025/26
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juin 2026

2025/2026
16/20 by studying this summary. This summary covers the Marketing Strategy course at KU Leuven for 2025/2026, structured around key learning frameworks. Topics include the MarkStrat simulation with market segmentation (Sonites and Vodites), strategic decision-making on pricing and distribution, market research, and the AND1 basketball shoe brand case study covering its rise and fall. All notes are included in grey.
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