Product Development
Katholieke Hogeschool VIVES (VIVES)
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Product development samenvatting (engels)
- Samenvatting • 48 pagina's • 2025
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- $10.27
- + meer info
Product Development 
Marketing (Convincing customers, Marketing Communications, Strategic Marketing, Value Creation, Value Capture) 
Sales (Traditional Selling, Relationship Selling, Online Sales, Transactional vs. Relationship Marketing) 
Marketing Funnel (TOFU, MOFU, BOFU), Customer Needs, Value Creation 
Exchange Relationships, Kotler's 5-Step Marketing Process 
Create Customer Value and Engagement, Needs, Wants, Demands, Differentiation 
Understanding the Marketplace, Customer Value and S...
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