Kings College London (KCL)

These notes relate how people see brands as a self extensions, meaning that brands are associated with people's personalities. These phenomenon are explained by the theory of symbolic consumption, or again, the Freud's psychoanalytic theory.

This document mostly highlights the cognitive dissonance theory and the role of customer loyalty. It is explained by multiple theories such as the confirmation and disconfirmation models.

These notes reveal how important attention, perception and sensation is in marketing and how it can influence consumers.

These notes focus on the role of influencers, especially on social media, in adverts. It highlights what is most engaging for consumers in order for marketers to use.

Each documents are notes taken from a 2h lecture held every week. They are in depth and represent important theories, including models and technical consumer behaviour vocabulary. These notes have helped me score extremely high marks (first) through out the semester, in my coursework.

This document mentions the discrimination law that must be adopted in the UK, in the workplace. It highlights the 9 protected characteristics under the Equality Act 2010 and how they apply under different types of discriminations (e.g., Direct, Indirect, victimisation, etc.). Each important aspects of UK law are related to court cases.

These notes explain each aspect of different types of business organisations, which are: sole trader, Partnership, Limited liability partnership (LLP), Private limited company (LTD) and Public limited company (Plc). It compares the different types of businesses, mentions the advantages and disadvantages of each.

This document highlights the tort law of negligence, especially concerning the duty of care. It mentions the elements to prove in order to establish that a duty is owed, as well as the burden of proof and defences available. Every important aspect is related to UK court cases.

Mentions the occupier's liability both to visitors and trespasser on a property. Follows by stating the defences a claimant can use in the court of law and if any exemptions to the law exists. Every important aspect is related to statutory law and occasionally to UK case law.

This document highlights the different ways to end an employment contract. It mentions wrongful dismissal, unfair dismissal and constructive dismissal. For each, it highlights whether someone is eligible to make a claim, following by the remedies they can obtain. Each aspect is related either to UK case law or statutory laws.