Marketing strategy

Summary of the article of Haase (2015) - The Cooperation of Marketing Theory and the Ethic of Responsibility: An Analysis with Focus on Two Views on Value Creation. Created for the Master Marketing at Vrije Universiteit Amsterdam - period 1 course Marketing Strategy.

Summary of the article of Wirtz & Zeithaml (2018) - Cost-effective Service Excellence. Created for the Master Marketing at Vrije Universiteit Amsterdam - period 1 course Marketing Strategy.

Summary of the article of Srinivasan, Wuyts & Mallapragada (2018) - Corporate Board Interlocks and New Product Introductions. Created for the Master Marketing at Vrije Universiteit Amsterdam - period 1 course Marketing Strategy.

Summary of the article of Sucher & Hehsieh (2011) - A Framework for Ethical Reasoning. Created for the Master Marketing at Vrije Universiteit Amsterdam - period 1course Marketing Strategy.

Summary of the article of Nill, Aalberts & Schibrowski (2015) - New Telecommunication Technologies, Big Data and Online Behavioral Advertising: Do we need an ethical analysis? Created for the Master Marketing at Vrije Universiteit Amsterdam - period 1 course Marketing Strategy.

This document contains a summary of the lecture slides of strategic marketing including some additional information about what have been said in the lectures.

All my lecture notes for Marketing Strategy

Extensive summary of all the articles for Marketing Strategy 2015/2016.

Hi guys, this is a very extensive summary of ALL the articles for Marketing Strategy (2015-2016)! Hope it helps all of you, just a small refund asked for all the trouble of making it :) xoxo

Marketing Strategy - Summary Week 3 all articles