Brand Management

Overview of all the concepts of Brand management in tables and summarize the lecture 4

Alle belangrijke begrippen van Brand Management module 1 t/m 6 in een duidelijk overzicht. Module 5 overzichtelijk weergegeven welke methods/techniques je gebruikt per concept.

Lessons are little bit chaotic and hard to follow, did my best to make it very clear.

Complete summary lectures + elaborate notes from the lectures (incl. examples used in the lecture) for the course Brand Management.

Complete summary of all lectures of Brand Management 2022 - Msc Marketing Magement

Complete summary of all mandatory papers of brand managment 2022. I have summarized the papers to the best of my ability.

Extensive summary of the Brand Management lectures given by prof. dr. Henk Roest, including the exam preparation lecture.

Extensive summary of the mandatory papers for Brand Management 2021. Included are the following papers: 1. Conceptualizing, measuring, and managing customer-based brand equity 2. Consumer research insights on brands and branding: a jcr curation 3. Working consumers: co-creation of brand identity, consumer identity and brand community identity 4. The importance of brand heritage as a key performance driver in marketing management 5. The interplay of innovation, brand, and marketing mix var...