Consumer Behavior (E_EBE3_CBEH)
Vrije Universiteit Amsterdam (VU)
Hier vind je de beste samenvattingen om te slagen voor Consumer Behavior (E_EBE3_CBEH). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.
Samenvatting
Consumer Behavior Articles summary
This summary includes all articles discussed in the Consumer Behavior course (part of the Marketing specialization). Most articles include various studies, keypoints and findings of each study are discussed as necessary for the final exam.
minxx
Samenvatting
Summary of all lectures of Consumer Behavior
A complete summary of all lectures of the course Consumer Behavior.
Elmar1999
Samenvatting
Summary of all articles of Consumer Behavior
A complete summary of all the articles that are handled in the lectures and are mandatory for the course of Consumer Behavior (and as such, handled on the exam).
Elmar1999
Samenvatting
Consumer Behaviour - Lecture Summary
Hi guys! This is a summary of all the material discussed during the lecture of Consumer Behaviour 2019. Please note that it excludes Lecture 15, 17 and 18, as in these lectures example exam questions were discussed! It thus only highlights the theory of the course.
sydneystraver
Samenvatting
Consumer Behavior | Academic Article Summary
Summary of the following articles: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacci, G., & Puntoni, S. (2018). Man versus machine: Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55, 818-831. 4. Etkin, J. (2016). Th...
sydneystraver
Samenvatting
Consumer Behavior | Literature Summary
Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral Sciences (5th edition), Frederick J. Gravetter & Lori-Ann B. Forzano; Cengage Learning, ISBN-13: 978-1-305-10413-6 ISBN-10: 1-305-10413-7 All the chapters we need to know for the Consumer Behavior ex...
sydneystraver
Samenvatting
Consumer Behavior - Kardes, 2nd Edition (Summary)
This document is a summary of the chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, and 13 of the book Consumer Behavior (Second Edition), written by Kardes, Cronley, and Cline, and a summary of the chapters 6, 7, 8, 11, and 12 of the book Research Methods of the Behavioral Sciences (Fifth Edition) written by Gravetter and Forzano. The chapters above are the chapters dicussed in the course Consumer Behavior at the VU Amsterdam. The summary is very detailed and contains all necessary information of the chap...
NienkeC