Rijksuniversiteit Groningen (RUG) • Msc Marketing Management
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Summary of all articles and lectures of Innovation&Entrepreneurship course
Full summary of all articles and lectures.
Full summary of all articles and lectures of the course Brand&Product Management.
In this document all lectures have been summarized, all articles have been added in detail.
Full Summary Marketing Research Methods. Others that have used this document have all passed the course easily. The document includes the lecturers information on all the mandatory topics.
(I passed the course with a 8.5) 2022/2023 Consumer Psychology summary per article - All the 18 papers for the exam. Flashcards per article. Each article per page. With summary and most important take-aways.+ summaries per study/experiment.
An extensive summary of the course 'retail & omnichannel marketing' given at the RUG for the Msc Marketing. All the articles for the exam + the lectures have been summarized. Since the summary is quite extensive, reading the literature yourself, won't be necessary. Good luck with studying for the exam! :)
(I passed the exam with a 8.6) Short & Long Summaries of the Papers for Marketing and Consumer Well being (EBM192A05). Sometimes with important definitions & key take-aways. (Also check out the short version of the summaries in flashcard form, with each paper on 1 page on my profile)
(I passed the exam with an 8.6) Summery of all Research Papers mandatory for the Marketing and Consumer Well-being exam (EBM192A05) (MCWB). - Clearly visualised, one research paper per page! - Easy booklet, nice to print and to re-read before the exam. - Most important take-aways per article. - With questions and answers about the articles. All you need to know about the papers for the MCWB exam, including key take-aways per article, the 15 mandatory papers and small summaries of the 4 ad...