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Nieuwste samenvattingen van Strategic Brand Management
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Samenvatting
Samenvatting Strategic Brand Management, International Brand Management (MAN-MMA035A)
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4.4(8)4.48956december 20202020/2021
- Samenvatting van H1 t/m 14 van het boek strategic brand management voor het vak International Brand Management voor de master marketing op de Radboud Universiteit. Hoofdstukken zijn allemaal exam relevant.
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€5,99 Meer Info
chayennehooyer
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Samenvatting
International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
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3.3(3)3.31978december 20192019/2020Beschikbaar in een bundel
- Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...
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€6,19 Meer Info
TessaS98