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Nieuwste samenvattingen van A Framework for Marketing Management, Global Edition
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Voordeelbundel
Marketing Book Summary & Lecture Notes - GRADE 8,5
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--72januari 2021
- Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary includes all the chapters covered in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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€10,99 Meer Info
zarafranceschi
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Voordeelbundel
Period 1 Minor Managing Strategy and Marketing
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--22oktober 2020
- This bundle contains summaries for the courses Marketing and Cultural Industries at the Universiteit van Amsterdam. Both summaries are in English. The Cultural Industries summary contains ALL ARTICLES required for the final exam. The Marketing book summary summarises the entire book, with all chapters required for both the midterm AND the endterm.
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€10,49 Meer Info
davidschouten
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Samenvatting
Marketing: Readings and Lectures Summary (MIDTERM!)
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-168oktober 20212020/2021Beschikbaar in een bundel
- Readings and Lectures Summary (2020/21) FOR THE MIDTERM 
Week 1: Chapters, Lecture, Scientific articles 
Week 2: Chapters, Lecture, Scientific articles 
Week 3: Chapters
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€3,49 Meer Info
alicetiker
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Samenvatting
Summary A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing
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3.0(1)3.03140november 20212021/2022
- Summary A Framework for Marketing Management, Global Edition, ISBN: 3147 Marketing, contains screenshots of examples of the book. Also suitable for related projects. Enterm grade was a 9.
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€10,49 Meer Info
hugoresing
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Samenvatting
Marketing: Readings and Lectures Summary (FINAL EXAM!)
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-566oktober 20202020/2021Beschikbaar in een bundel
- Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
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€4,49 Meer Info
alicetiker
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Samenvatting
Marketing summary (6012B0420Y) UvA
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---57oktober 20222022/2023
- Grade: 8.6 
 
Provides a summary of the book: 
 
A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane 
Keller; ©2016|Pearson, 352 pages,
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€8,99 Meer Info
juliabakkerr
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Tentamen (uitwerkingen)
Marketing Midterm Exam - September 2020 (covering Weeks 1-3)
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--64januari 20212020/2021A+
- Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
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€3,49 Meer Info
zarafranceschi
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Case uitwerking
Oefencase The Student Hotel Strategisch Marketing
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--18december 20182018/20198,1Beschikbaar in een bundel
- Dit document bevat een oefencase met vergelijkbare vragen voor het tentamen Strategisch Marketing
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€3,49 Meer Info
lottecoers
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Case uitwerking
Oefencase Heineken Strategisch Marketing
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-110december 20182018/20198,1Beschikbaar in een bundel
- Dit document bevat een oefencase met vergelijkbare vragen voor het tentamen van Strategisch Marketing
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€3,49 Meer Info
lottecoers
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Samenvatting
Summary Chapter 1- 9: Marketing Management
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--642oktober 20202020/2021
- Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...
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€5,99 Meer Info
jeanphilippebecker
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Samenvatting
Marketing Mid-Term summary
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---140januari 20212020/2021
- This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
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€7,99 Meer Info
jcarmen
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Samenvatting
Marketing Endterm Summary
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--35september 20212021/2022Beschikbaar in een bundel
- A complete summary for the Marketing endterm.
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€6,99 Meer Info
bastudent
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Samenvatting
Summary Marketing (A Framework for Marketing Management)
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---48oktober 20212021/2022
- Elaborate summary of the whole marketing course (with the book: A Framework for Marketing Management, Global edition) chapters included: 1 - 18.
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€5,49 Meer Info
sjveldt
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Samenvatting
Marketing Midterm Summary
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--25september 20212020/2021Beschikbaar in een bundel
- A complete summary for the Marketing midterm.
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€6,99 Meer Info
bastudent