Nigel piercy Samenvattingen, Notities en Examens

Answers to the following questions are available in this document: 1. How important or relevant do you believe ‘internal marketing’ is for organizations today? 2. Discuss how strategy implementation differs in small versus large organizations? 3. Given the situation nowadays, discuss the different challenges in marketing strategy implementation of universities. 4. Explain the meaning of cross-functional partnership and why it is required to delivering superior customer value. ...

Answers to the following questions are available in this document: 1. Discuss current trends in the technological environment that marketers must be aware of and provide examples of company responses to each trend. 2. Explain how a change in the economic environment affects marketing decisions. 3. Describe the stages of the product life cycle (PLC) and how marketing strategies change during PLC. 4. In your own words, explain this premise of PLC: ‘all products have a limi...

Answers to the following questions are available in this document: 1. Compare and contrast personal and non-personal communication channels. 2. Answer the question ‘What is PRICE?’ and discuss the importance of pricing in today’s fast-changing environment. 3. Discuss the impact of the economy on a company’s pricing strategies. 4. Discuss how retailers and wholesalers add value to the marketing system. 5. A product’s package is often considered a ‘silent salesperson’. ...

Answers to the following questions are available in this document: 1. Explain how companies identify attractive market segments and choose a market-targeting strategy. 2. Explain how to select the target market using the ‘Directional Policy Matrix’ technique. 3. What is the difference between differentiated marketing and undifferentiated marketing? 4. Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and ...

Answers to the following questions are available in this document: 1. Among the many definitions of marketing, what is your most favorite and why it is for you is the most significant? 2. Marketing has been criticized because it ‘makes people buy things they don’t really need’. Refute or support this accusation. 3. Discuss TREND impacting marketing and the implications of these trends on how marketers deliver value to customers. 4. Explain the third marketing principle...

Answers to the following questions are available in this document: 1. Do you believe that using social media could help in connecting and building relationships with customers? Depend your answer. 2. Why is there a close relationship between marketing and CRM? What is involved in building the customer experience? 3. What can organizations learn from their customer database to serve these and other customers better? 4. Discuss the complications for an organization of having ...

Answers to the following questions are available in this document: 1. Do you agree or disagree with RBV theorists that internal resources are more important for a firm than external factors in achieving and sustaining competitive advantage? Explain your position. 2. Among the four characteristics of assets as an organization’s sustainable competitive advantage, which one for you is the most important? Why do you think so? 3. Explain in your own words the meaning of ‘isolatin...

Answers to the following questions are available in this document: 1. How does marketing affect customer value? 2. How does strategic planning carried out at different levels of the organization? 3. Guided by the elements in making an effective missions statement, think of a business that you want to put up someday and formulate your own statement of mission. 4. Describe the marketing strategy process. 5. Conduct a SWOT analysis, develop objectives, and create a market...

Answers to the following questions are available in this document: 1. Why is it essential for organizations to segment markets and target particular groups of consumers? 2. Explain how and why the Internet makes market segmentation easier. 3. Discuss the major bases for segmenting consumer and business markets. 4. Choose five local brands and identify their positioning statement. Do you believe in their positioning statement? Why or why not? 5. Visit a grocery store and examine ...

Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.