Nigel piercy Samenvattingen, Notities en Examens

Samenvatting van de hoofdstukken 1, 9 en 11 van het boek 'Principes van marketing' van Philip Kotler, Gary Armstrong, Lloyd C. Harris en Nigel Piercy.

Summary marketing year 1 Q4 Avans Hogeschool International Business, Chapters 5/6/18/19 incl. powerpoints. Principles of marketing

Answers to the following questions are available in this document: 1. Explain how companies find and develop new-product ideas. 2. Discuss the different barriers to innovation. 3. Discuss the key factors that influence a new product’s success in the marketplace. 4. What is the difference between ‘innovation’ and ‘invention’? 5. Research and discuss how ‘Coca-cola’ innovate their product over the years.

Answers to the following questions are available in this document: 1. Discuss the four arguments to justify corporate social responsibility initiatives. 2. What do you feel is the relationship between personal ethics and business ethics? Are they or should they be the same? 3. How could a strategist’s attitude toward social responsibility affect a firm’s strategy? 4. Explain the difference between defensive strategic responses to CSR. 5. Prepare a list of three soc...

Answers to the following questions are available in this document: 1. Are inter-organizational relationships evolving into the new trend favoring ‘competition’? 2. Discuss and give examples of the different forms of strategic alliances and networks 3. Among the different categories of collaborative relationships, which is the most profitable? Depend your answer. 4. Discuss the difference between ‘vertical integration’ and ‘horizontal integration’. 5. Research ...

Answers to the following questions are available in this document: 1. Explain the difference between ‘competitive advantage’ from ‘sustainable competitive advantage’. 2. Discuss how companies differentiate their products for maximum competitive advantage. 3. Under what condition ‘deletion strategies’ are necessary? 4. Discuss the two main activities to creating a competitive advantage? 5. Identify a company following a market niche strategy in each of the following ind...

Answers to the following questions are available in this document: 1. Differentiate qualitative to quantitative approaches to positioning research. 2. Among the many techniques of qualitative research, which for you is the most effective to use for a laundry detergent brand? Explain your answer. 3. How do you think Starbucks segmented the coffee market? 4. Do you think segmenting and positioning research can successfully be done online? Defend your answer. 5. Think of five bra...

Answers to the following questions are available in this document: 1. Discuss current trends in the technological environment that marketers must be aware of and provide examples of company responses to each trend. 2. Explain how a change in the economic environment affects marketing decisions. 3. Describe the stages of the product life cycle (PLC) and how marketing strategies change during PLC. 4. In your own words, explain this premise of PLC: ‘all products have a limi...

Answers to the following questions are available in this document: 1. Among the many definitions of marketing, what is your most favorite and why it is for you is the most significant? 2. Marketing has been criticized because it ‘makes people buy things they don’t really need’. Refute or support this accusation. 3. Discuss TREND impacting marketing and the implications of these trends on how marketers deliver value to customers. 4. Explain the third marketing principle...

1. Explain how having strong competitors can benefit a company 2. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 3. Discuss the need to understand competitors as well as customers through competitor analysis. 4. List three firms you are familiar with and give a distinctive competence for each firm. 5. Research ‘blue ocean strategy’ and d...