Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler. Samenvattingen, Notities en Examens

Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.   Table of Contents PART 1 DEFINING MARKETING AND THE MARKETING PROCESS   1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE   3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Understanding Consu...

Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.   Table of Contents PART 1 DEFINING MARKETING AND THE MARKETING PROCESS   1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE   3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Understanding Consu...