Digital marketing

Understanding Contemporary Issues of Marketing

Digital marketing can be very costly, but with traditional marketing, it's very cost-efficient. Meaning, you could pick and choose who you want to target.

The report critically evaluates the 5 stages of the Consumer Behaviour Model (Buying Decision Process) and identifies and describes if this process is still relevant to consumer buying behaviour in today’s marketplace. Specific examples are provided that explain analysis through practically applying the model to the marketing campaigns of a product in the fashion industry. Further, the report includes analysis of the implementation of the marketing strategy and channels chosen. The foll...

This research note offers a detailed how-to for starting a profitable drop- shipping business and earning money online. Drop- shipping is a well-liked technique of retail fulfilment that enables business owners to sell goods without keeping stock. Instead, the products are delivered to the consumer straight from the source. The manual covers crucial subjects including selecting a lucrative niche, locating a dependable supplier, setting up your pricing strategy, constructing an online store, a...

By promoting other people's items and receiving a commission for each transaction made through their special affiliate link, affiliate marketing is a well-liked method for people to make money online. The essential elements to building a successful affiliate marketing business are outlined in this study note.

A summary for the course The Fundamentals of Digital Marketing by Google Digital Garage