Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management

This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. + GET ALL THESE BENEFITS: + Safe yourself 80+ hours by using this as your coursebook: - Use it to get FULL POINTS for the bonus quizzes! - Use it for the mandatory reading! - Use it to ACE the open-book exam! + Save yourself 75%! 132 pages total instead of 508! + Use this to save yourself time while still getting all the knowledge! + Pri...

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

English summary of all lectures of Consumer Marketing Research at Rotterdam School of Management, followed in block 1 of college year . This summary covers content of all lectures and workshop sessions. Based on this summary, two 7+ grades are achieved.

Summary of the whole course including relevant pictures. With this summary, I obtained an 8.5 without studying (open book exam)

everything discussed in the lectures, needed for the exam, is described and explained. A summary of the end of every lecture is provided. Figures are included to make concepts clearer and easier for understanding.

Everything discussed in the lecture about the material and content is explained. A deeper explanation is given of the most important/difficult concepts. The cases and their discussions are included.

Very well structured lecture notes - all 7 - including a recap with example questions. All tutorials, case studies and lectures are being discussed. All I needed for the exam was this document.

Very well structured lecture notes of all 10 lectures. Complete overview of course material including case studies of LGE, TomTom, New Coke, Cialis, Danone, Renova, etc... All I needed for my exam was this document.

All 7 lectures are captured in this document, very well structured. Including a practice exam (questions + answers). My grade: 8.5

All 10 lectures of Dan Schley are discussed in my notes. All you have to know for the exam, even articles are discussed. A clear structure will help you learn for the exam. My grade: 8.0