Marketing planning (Y00954)

To the point summary of Marketing Planning 2022, Ku Leuven Antwerp campus.

Volledige samenvatting van Marketing Planning gegeven door M. Kotschedoff. De samenvatting bevat alle slides uit de asynchronous en interactive lectures aangevuld met eigen notities. De samenvatting is exclusief de case studies. Moest je deze notities willen, kan je altijd een berichtje sturen.

This document contains all the slides with extensive notes of the 'marketing planning' course taught by prof. Kotschedoff in 2020. This document is NOT a summary. All notes provided in the online lectures are almost literally written out. It includes notes from live lectures (pre corona), the uploaded youtube videos and the lectures posted by the professor. It might seem like many information/pages, but it provides an excellent context to study the course and studies very fast. Note: the not...