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Consumer Behavior - Week 2 Readings Questions and Answers Grade A+ 2023
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- Instelling
NYT "Penetrating the Mind by Metaphor" - Summary - -Mr. Zaltman considers that focus groups and questionnaires are usually a waste of time, and 60 to 80% of products using these techniques fail. He is the creator of ZMET, the Zaltman Metaphor Elicitation Technique. Mr. Zaltman argues that consumers...
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