Overig
Assignment no. 14 - Strategic Customer Management and the Strategic Sales Organization
- Vak
- Instelling
- Boek
Answers to the following questions are available in this document: 1. Define and explain the importance of the Strategic Customer Management (SCM) approach. 2. Discuss the difference between ‘Sales’ and ‘Marketing’. 3. What do you mean by 'dominant customers' and how to prope...
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