Patrick de pelsmacker Guides d'étude, Notes de cours & Résumés

In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!

ENGLISH! Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers

STILL ACCURATE for the current academic year Clear and structured summary of the course Marketing communications. All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) No extra material needed when you study this summary. Goodluck! - Prof: Lana Mulier

A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 6/7: Media planning Chapter 12/13: Measuring Campaign effectiveness REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.

Samenvatting Marketing Communications Communicatie- en informatie wetenschappen in het Nederlands alle stof (boek en colleges) voor het studiejaar 2022-2023.

A complete summary of the lectures and tutorials of the course. The mandatory papers are also included as well as the mandatory book chapters. (it also includes quizzes from the tutorial which are representative of the exam questions)

Dit is een samenvatting met alle voorbeelden van de klas + afbeeldingen bij voorbeelden. Alle hoofdstukken die samengevat zijn, zitten in de Inhoudstafel.

Samenvatting NL - Marketing Communication: a European Perspective - 7e editie. Samenvatting in het NL - begrippen in het Engels, uitleg in NL. Alle informatie van de hoofdstukken en uitleg vanuit de colleges inclusief duidelijke voorbeelden.

This is the complete English summary of MarketingManagement from Tilburg Univserity from 2024. All courses are discussed, chapters 1 through 16 of the book and all important visuals. Our studygroup used this summay to prepare for the final exam.

Samenvatting van het vak marktonderzoek, gebasseerd op het handboek, de slides en de lessen gegeven door Prof. dr. Malaika Brengman. Ook de 4 gastcollege's zijn beschreven.