Joeri van den bergh Guides d'étude, Notes de cours & Résumés

A complete summary of the lectures and tutorials of the course. The mandatory papers are also included as well as the mandatory book chapters. (it also includes quizzes from the tutorial which are representative of the exam questions)

Samenvatting module Marketing Communications binnen de master Handelswetenschappen met afstudeerrichting 'Commercieel Beleid'. De samenvatting omvat de meest belangrijke zaken die te kennen zijn voor het examen. De samenvatting werd gemaakt samen met het boek.

WOORDENLIJST MARKETINGCOMMUNICATIE VOLLEDIG

H12 SV MarketingCommunicatie

Summary of the content used for the course "marketing communication" at Tilburg University for the Master Program Marketing Management. The summary consist of chapter 3 and 4 of the book: Marketing Communications A European Perspective.

Summary of CH4 "Marketing Communications Planning". Tilburg University, Master Program Marketing Management, book: Marketing Communications A European Perspective

Summary of CH3 'How Marketing Communications Works'

A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...

SV MarketingCommunicatie H6 Online communicatie BACH 1, SEM 2 prof. steffi de jans

H3 SV MarketingCommunicatie