Service Marketing

Dit document is een 16 pagina lange samenvatting van alle 12 colleges van het vak Service Marketing aan de Tilburg University. De samenvatting is in het Nederlands met Engelse begrippen. Er staan tabellen en plaatjes in de samenvatting.

This is my summary of the Services Marketing course. It consists of 93 pages and is an elaboration/summary of the material. The content of this subject is: 1 Service Conceptualisation 2 Service Customer 3 Perceived Service Quality (PSQ) 4 Measuring PSQ 5 Services marketing Research 6 Relationship + Complaint Management 7 Service Design + Standards / personnel 8 Intermediaries / Physical evidence 9 Managing Demand: Yield 10 Managing Demand: Wait 11 Services Communication 12 ...

Summary Services Marketing - Integrating customer focus across the firm 4th edition.

In dit bestand worden de belangrijkste stukken van het vak organisatie en strategie behandeld wat van toepassing is voor de midterm.

Uitgebreide omschrijving van de hoorcolleges van services marketing.

Everything that has been discussed in the lectures

This is a short summary of the course Services Marketing taught at Tilburg University. This summary contains the main subjects you need to know for the exam.

Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.

All you need to know about the course Services Marketing taught at Tilburg University. The lectures were given by Hans Haans. This summary contains lectures 1-12 and is written in year 2020-2021. Good luck on your exam!