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Practice Questions Service Marketing

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Creating loyalty is of crucial importance for most service providers. When someone is loyal to the low price of a restaurant we speak of … A) Price Loyalty B) Cognitive Loyalty C) Affective Loyalty D) Conative Loyalty
Creating loyalty is of crucial importance for most service providers. When someone is loyal to the l...
B) Cognitive Loyalty
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Service Marketing ALL LECTURES

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All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.

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  •  • 70 pages
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Service Marketing ALL LECTURES PRACTICE QUESTIONS

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