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Recitation summary Corporate Communication
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What are the three drivers for intergrated communication?
What are the three drivers for intergrated communication?
1. Market and environmental based drivers
2. Communication based drivers
3. Organizational drivers
What is the relation between corporate strategy and communication strategy?
What is the relation between corporate strategy and communication strategy?
The communication programs need to support the corporate objectives
What is the relationship between Marketing and PR in Model C?
What is the relationship between Marketing and PR in Model C?
PR is a department of marketing
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