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Mediastrategie en executie 40 oefenvragen
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14. Wat houdt umfeld in?
14. Wat houdt umfeld in?
• Umfeld is de omgeving of context van een boodschap, bestaande uit de inhoud, de vormgeving en andere utiingen in een bepaald medium. Dit kan ook in het nadeel werken (een reclame voor gas naast een artikel over Auschwitz).
25. Benoem het verschil tussen de kijkdichtheid en het marktaandeel.
25. Benoem het verschil tussen de kijkdichtheid en het marktaandeel.
• De kijkdichtheid is het percentage van heel Nederland die programma XX heeft gekeken
• Het marktaandeel is het percentage van iedereen die op dat moment tv keek en specifiek naar zender XX keek.
28. Welke mogelijkheden zijn er voor adverteren in de bioscoop?
28. Welke mogelijkheden zijn er voor adverteren in de bioscoop?
• Spots
• Sampling
• Lobby promoten
• Product placement
• Live commercial
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