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New Venture Creation and Growth - Entrepreneurship and Business Innovation - Flashcards
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What are the 4 Measurements of intentions?
What are the 4 Measurements of intentions?
- Desires
- Preferences
- Plans
- Behavioral expectancies
What does Revitalization innovation mean?
What does Revitalization innovation mean?
moderate innovation (e.g. upgrades) that renew competitive capabilities.
Describe the House money effect
Describe the House money effect
individuals are more willing to take risk when the funds they expose to loss are perceived as belonging to someone else (winning early when gambling).
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