Flashcards
Organisations In The Media (Flashcards Week 3)
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Why companies engage in CSR?
Why companies engage in CSR?
Extrinsic motives: engaging in CSR attempting to increase its profits
Intrinsic motives: practicing CSR out of genuine concern for a focal issue
Define Corporate Social Advocacy (CSA)
Define Corporate Social Advocacy (CSA)
CSA refers to a company’s public stance on controversial salient socio-political issues as a way of engaging with public and gaining legitimacy
Define the misleading practice of Implied superiority
Define the misleading practice of Implied superiority
Suggests one product is better than other without quite saying so
e.g., “No other product is more effective”
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