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Flashcards

Topic: Organisations In The Media (Flashcards Week 1)

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Third problem of reputational management: Charisma problem
Third problem of reputational management: Charisma problem
Most public organisations are not likely to have charisma because: 1. Most public organisations cannot choose their own followers and environments (they have to serve everyone equally) 2. Public organisations are often discredited 3. They deal with insoluble problems (e.g, unemployment)
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