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Oefenvragen Branding Begrippenlijst
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Merkrestyling =
Merkrestyling =
Kleine aanpassing in bijvoorbeeld het logo of etiket
Merkextensie =
Merkextensie =
een grote stap van uitbreiding buiten de huidige productcategorie.
Merkintroductie =
Merkintroductie =
Introductie van een nieuw product bij een nieuwe doelgroep van een bestaande organisatie.
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