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Wissenschaftliches Arbeiten 2
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Was sind die Vorteile der Primärforschung?
(3)
Was sind die Vorteile der Primärforschung?
(3)
- Problemadäquate Datenerhebung
- Exklusiver Infozugang
- Aktualität der Daten ist sicher
Welche Quantitativen Methoden zur Datenerhebung gibt es in der Empirie? (4)
Welche Quantitativen Methoden zur Datenerhebung gibt es in der Empirie? (4)
- Umfragen (Telefonisch, Schriftlich, Online)
- Panel-Studie
- Apparative Messungen
- Testverfahren (z.B. Kauftests)
Qualitative Befragung: Fragebogenkonstruktion
Was muss beachtet werden bei Erstellung und Aufbau? (5)
Qualitative Befragung: Fragebogenkonstruktion
Was muss beachtet werden bei Erstellung und Aufbau? (5...
- Beginnt mit Eröffnungsfragen
- Aufmerksamkeit steigt langsam und sinkt einer Zeit
- Fragetrichter einbauen:
- Nicht kompliziert fragen
- Sozialstatistische Fragen erst zum Schluss stellen
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