Class notes
marketing ch. 6
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focuses on understanding consumer behavior which touches on value, the consumer decision making process, postpurchase behavior, and different types of consumer involvement. cultural influences on consumers is also discussed throughout the chapter.
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Written for
- Institution
- Clemson University
- Course
- MKT 3010
All documents for this subject (5)
Document information
- Uploaded on
- November 15, 2022
- Number of pages
- 8
- Written in
- 2022/2023
- Type
- Class notes
- Professor(s)
- J.g.
- Contains
- All classes
Subjects
-
consumer
-
behavior
-
value
R145,42
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