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BEM120

Combined rating
3,4
(7)
Documents
7
Sold
7
Total pages
49
Last updated
17-11-2021

The study material for BEM120 of 2020 from the textbook GRASPING SERVICE MARKETING

Documents in this bundle
7

Connected book

image
Yolanda Jordaan, Mélani Prinsloo Grasping Service Marketing
  • 2004
  • 9780620326407
  • Unknown
image
Unknown Grasping Service Marketing
  • 2015
  • 9780620603690
  • Unknown

Subjects

  • Service
  • Marketing
  • Classification of service
  • Intangibility
  • Heterogenity
  • Perishability
  • Inseperability
  • Bem120
  • Value
  • Customer
  • Loyalty
  • Satisfaction
  • Loyalty behaviour
  • Physical evidence
  • Types of physical evidence
  • Utilisation
  • Complexity
  • Roles of physical evidence
  • Ambient
  • Design
  • Exterior
  • Socail
  • Social
  • Communication design
  • Design of physical evidence
  • Place
  • Distribution
  • Distribution objectives
  • Distribution function
  • Service location
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