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BEM 120 NOTES/SUMMARY
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BEM 120 Chapter 1-9 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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Chapter 10 : Promotion
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Chapter 10 for BEM 120- defines promotion and the tools of communicating with a service's desired target audience.
Definitions for BEM 120 from the textbook (Grasping Service Marketing) 
Chapter 5,7,8,9,10
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BEM 120: CHAPTER 8 NOTES
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BEM 120 Chapter 8 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 1 NOTES
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BEM 120 CHAPTER 1 NOTES :)
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BEM 120: CHAPTER 9 NOTES
- Summary • 4 pages • 2022 Popular
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BEM 120 Chapter 9 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
BEM 120 Chapter 5 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 4 NOTES
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BEM 120 Chapter 4 notes.
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Chapter 2 Value: from customer service to satisfaction and loyalty
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Chapter 2 of BEM120, outline the role entity's need to have to satisfy the needs of their customers. it defines value, customer service systems, customers' expectations, and perceptions.
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Chapter 3: Service Marketing Research
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Chapter 3 of Grasping Service Marketing (BEM120) 
this summary defines research focus areas- customers, employees, organization. Technology and CRM and the SAsci Measurement instrument
Newest Grasping Service Marketing summaries
BEM 120 Chapter 1-9 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 8 NOTES
- Summary • 4 pages • 2022 New
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BEM 120 Chapter 8 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
BEM 120 Chapter 1-11 notes.
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 6 NOTES
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BEM 120 Chapter 6 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 9 NOTES
- Summary • 4 pages • 2022 New
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BEM 120 Chapter 9 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 7 NOTES
- Summary • 2 pages • 2022 New
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BEM 120 Chapter 7 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
BEM 120 Chapter 5 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 1 NOTES
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BEM 120 CHAPTER 1 NOTES :)
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BEM 120: CHAPTER 3 NOTES
- Summary • 4 pages • 2022 New
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BEM 120 CHAPTER 3 NOTES :)
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BEM 120: CHAPTER 2 NOTES
- Summary • 3 pages • 2022 New
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BEM 120 CHAPTER 2 NOTES :)
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