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Summary Chapter 9 Pricing

BEM120 Chapter 9, Pricing. The summary defines what pricing is and how to price a service. The pricing strategies and techniques and segmentation

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R 410,00   R 200,00 5 items
  • 1. Summary - Chapter 2 value: from customer service to satisfaction and loyalty
  • 2. Summary - Chapter 1: service marketing as an exchange process
  • 3. Summary - Chapter 8: place or distribution of service
  • 4. Summary - Physical evidence in the service market
  • 5. Summary - Chapter 9 pricing
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