Zbheshof

Lecture 1 notes from Digital Marketing and Metrics at VU Amsterdam covering customer journeys, touchpoints, and omnichannel strategies. Topics include ZMOT (Zero Moment of Truth), customer journey analysis, owned/paid/earned channels, and how mobile and digital platforms are reshaping consumer behavior across retail sectors. Essential for understanding how companies like Matalan and HEMA adapted to customers moving fluidly between online and offline channels.

All lecture notes from the Philosophy of Science course. I got a 10.5 myself, I'm not joking. I also got the bonus points right! So with this summary, you can honestly get a ten:)

All New Venture Creation articles summarized. I got a 10 for this exam myself, I'm not joking.

Summary of the book by Schilling needed for the course STMI. The book is very important for the exam!

Summary of all the articles for FFE.

This is a summary of all the articles for STMI. After the summary of the article, I included the most important words and their definition. It is very important to know the definition too! I would say to prepare very well, as lots of people do not pass the exam.

Summary of the lectures of FFE. All the lectures are included.

All Media, Society and Politics (S_MSP) lecture notes. The lectures are given in English, hence all notes in English. I have further written out difficult terms in Dutch, so that all exam material is clear. I got an 8.5 for the exam myself.

Dit is een samenvatting van alle literatuur voor het vak DDC. Deze artikelen worden allemaal besproken: Abdallah, S., Ponzoni, E. & Prins, J. (2022). Luisteren naar de verhalen van jongeren in tussenposities. Tijdschrift voor Sociale Vraagstukken: len-van-jongeren-in-tussenposities/ Cairo, A. (2021) About the “D” word, (pp. 65-69) en The other ‘D’ word (pp. 70–78) in: Cairo, A. Holding Space: A storytelling approach to trampling diversity and inclusion. Eriksen, T. H. (2006) Di...

Dit document bevat alle stof die je moet kennen voor deeltoets 2 van Methodologie van sociaalwetenschappelijk onderzoek (S_MTSWO). Dit document bevat ook alle kennisclips voor week 3 en 4! Ik heb zelf een 8,9 gehaald voor deeltoets 2 met deze samenvatting.