Professor Burger Queen
2nd & 3rd Year BCom
Management, Human Resources, & Marketing
Notes, Summaries, and Practice Exams
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.12) Marketing Channels
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(Chpt.14) Integrated Marketing Communications Strategy
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
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