public opinion - ANSWERthe collected attitudes of citizens on a given issue or question



why is public opinion important? - ANSWERIn a democracy, there must be a link between what the public thinks and what the government does -- the nature of this link can vary greatly



who is most interested in public opinion? - ANSWERelected officials: public opinion may influence government decision making

academics: seek to understand why people behave the way that they do

the people: may be motivated...
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