Brainymaniac

Alternative Growth Strategies: Marketing Penetration - increase of sales of current products in existing markets, focus on advertising, promotion, and price reductions Alternative Growth Strategies: Market Development - sell existing products to new markets (demographic segments or geographic markets) focus on distribution Alternative Growth Strategies: Product Development - sell a new product to current markets (often brand extensions) ex: starbucks introduces new summer ...

what is marketing? - the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - 1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) what are the 4 requirements for marketing to occur? - 1. two or more parties with unsatisfied needs 2. desire and ability to satisfy those needs 3. a way for the parties ...

ACHE BOG PRACTICE EXAM QUESTIONS WITH CORRECT AND COMPLETE SOLUTIONS

Which of the following si true about a capitated Managed Care Organization (MCO) arrangement: a) The provider shifts financial risk to the MCO b) The provider can bil separately for each service provided c) The provider must wait to bil the MCO until services have been provided to a patient d) The provider is paid a set fee - d) The provider is paid a set fee Which of the following is a unit of measure commonly used to determine provider productivity? a) RVU b) CMS c) IPA d)...

Which of the following si true about a capitated Managed Care Organization (MCO) arrangement: a) The provider shifts financial risk to the MCO b) The provider can bil separately for each service provided c) The provider must wait to bil the MCO until services have been provided to a patient d) The provider is paid a set fee - d) The provider is paid a set fee Which of the following is a unit of measure commonly used to determine provider productivity? a) RVU b) CMS c) IPA d)...

1 According to the ACHE’s Code of Ethics, one way that healthcare executives can avoid or minimize the negative implications of conflict of interest is to: Make the conflict known to those in superior positions. 3 MULTIPLE CHOICE OPTIONS #2 The principles of quality improvement require that healthcare executives change their management philosophy from: Finding fault with employees to finding problems in processes. 3 MULTIPLE CHOICE OPTIONS #3 What type of problem arise...

ACHE - EXAM - ADDITIONAL SAMPLE QUESTIONS WITH CORRECT ANSWERS GRADED TO PASS

CEO Compensation should be based on: - what the institution would have to pay for a similarly prepared person if that person were employed elsewhere An essential function of the governing board is to: - approve the mission, vision, and long-range plan The key to enhancing board effectiveness is: - organizing the board's work Members of the medical staff are eligible for full membership on the governing board in the same manner as other individuals: - when not legally prohib...

According to the ACHE's Code of Ethics, one way that healthcare executives can avoid or minimize the negative implications of conflict of interest is to: a. Develop a public relations plan to address potential conflict-of-interest scenarios. b. Not participate in the specific decision where conflict may exist. c. Ensure members submit annual lists of major activities and holdings for inspections. d. Make the conflict known to those in superior positions. - d. Make the conflict known to...

According to the Code of Ethics, one way executives can avoid or minimize negative implications of conflict of interest is: a) develop a PR plan to address conflict of interest scenarios b) not participate in specific decisions where conflict may exist c) ensure members submit annual holdings for inspection d) make the conflict known to those in superior positions - D The principles of quality improvement require that executives change their management philosophy from: A) finding fa...