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BCOM Marketing Management Summaries & Essays

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MNM2611 - Tshidullo African Day Spa Case Study - Written Assignment 1 - Semester 1,2023:

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Tshidullo African Day Spa is a mobile spa service operating in Johannesburg. The spa is currently facing the challenge of not getting regular bookings, despite their efforts of using media to communicate and advertise to customers. In this assignment, we will discuss various aspects related to Tshidullo African Day Spa's marketing communication strategy. Firstly, we will discuss the marketing communication tools that can be utilized to enhance communication and increase bookings. Secondly, we wi...

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  •  • 12 pages • 
  • by SmallTownGirl • 
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MNM2605 Consumer Behaviour - Assignment 4 - MW Motors Case Study

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This assignment is about the case study of MW-Motors and how they have adapted their brand to satisfy their expanding consumer base. In this assignment we discuss the process Winnie will go through to make a decision about her purchase as well as establish the different trends that develops in consumer behaviour.

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  •  • 12 pages • 
  • by SmallTownGirl • 
  • uploaded  2022
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MNM2604 (Business-to-business marketing) - ASSIGNMENT 3 - SEMESTER 2 - ATTEMPT 1 & 2

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MNM2604 Assignment 3 - semester 2 Attempts 1 and 2 with questions and answers

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