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On this page, you find all documents, package deals, and flashcards offered by seller Rickdelaat.

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Summary of the article "A meta-analytic investigation of the role of valence in Online reviews"

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This is a summary of the article "A meta-analytic investigation of the role of valence in Online reviews" of Purnawirawan, Eisend, de Pelsmacker and Dens (2015)

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  • by Rickdelaat • 
  • uploaded  2018
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Summary of the article "Adaptive personalization using social networks"

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This is a summary of the article "Adaptive personalization using social networks" of Chung, Wedel and Rust (2016)

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  • by Rickdelaat • 
  • uploaded  2018
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Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

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This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)

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  •  • 4 pages • 
  • by Rickdelaat • 
  • uploaded  2018
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Summary of the article "Effects of companies’ responses to consumer criticism in social media"

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This is a summary of the article "Effects of companies’ responses to consumer criticism in social media" of Xia (2013)

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  • by Rickdelaat • 
  • uploaded  2018
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Summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows"

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This is a summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows" of Kalaignanam, Kushwaha and Rajavi (2018)

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  • by Rickdelaat • 
  • uploaded  2018
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Summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment"

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This is a summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment" of Akter, Wamba, Gunasekaran, Dubey and Childe (2016)

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  •  • 3 pages • 
  • by Rickdelaat • 
  • uploaded  2018
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Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

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This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)

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  • by Rickdelaat • 
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Summary of the article "Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective"

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This is a summary of the article "Is augmented reality technology an effective tool for e-commerce?" of Yim, Chu and Sauer (2017)

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  • by Rickdelaat • 
  • uploaded  2018
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Summary of the article "Marketing analytics for data-rich environments"

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This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)

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  • by Rickdelaat • 
  • uploaded  2018
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