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UNIT 10 - MARKET RESEARCH IN BUSINESS - M3

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M3 analyse the research findings and make recommendations on how marketing strategies could be adapted or implemented.

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UNIT 10 - MARKET RESEARCH IN BUSINESS - M2

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M2 explain the reasons for choosing the particular method of data collection for a selected product/service

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UNIT 10 - MARKET RESEARCH IN BUSINESS - M1

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M1 explain, with examples, how different market research methods are appropriate to assist different marketing situations

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UNIT 10 - MARKET RESEARCH IN BUSINESS - P4

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P4 conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques

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UNIT 10 - MARKET RESEARCH IN BUSINESS - P1,P2

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P1 - describe types of market research P2 - explain how different market research methods have been used to make a marketing decision within a selected situation or business

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