Scom 260 test 1 Study guides, Class notes & Summaries

Biggest PR challenge - correct answer It is multifaced A PR Professional must have the following skills: - correct answer -Written and interpersonal communication -Research -Media relations & Social media -Negotiation -Creativity -Logistics -Facilitation -Problem Solving -Strategic Thinking PR managers and specialists - correct answer They create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct relations pro...