Scom 260 test 1 - Study guides, Class notes & Summaries
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Exam (elaborations)
SCOM 260 Test 1 WITH CORRECT 100% ANSWERS 2024.
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---27April 20242023/2024A+
- Biggest PR challenge - correct answer It is multifaced 
 
A PR Professional must have the following skills: - correct answer -Written and interpersonal communication 
-Research 
-Media relations & Social media 
-Negotiation 
-Creativity 
-Logistics 
-Facilitation 
-Problem Solving 
-Strategic Thinking 
 
PR managers and specialists - correct answer They create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct relations pro...
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