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Mkt chapter 5 aol test Study guides, Class notes & Summaries

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MKT Chapter 5 AOL Test 2023 with complete solutions

  • MKT Chapter 5 AOL Test 2023 with complete solutions

  • Exam (elaborations) • 7 pages • 2023
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    • Having a global vision means... correct answers-recognizing and reacting to international marketing opportunities -using effective global marketing strategies -being aware of threats from foreign competitors why do firms go global? correct answers- earn additional profits -excess capacity -utilize economies of scale 5 methods of entering the global marketplace correct answers1. Export 2. Licensing and Franchising 3. ContractManufacturing 4. Joint Venture 5. Direct Investment Mar...
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